Stephen Curry is featured in a new TV ad for Muscle Milk that breaks on TNT’s coverage of Warriors at Bulls on Thursday night, Ad Age reports .
The 60-second spot shows a hiker, a traffic cop, a motorist, ballerinas and, of course, Golden State’s star point guard getting down to the 2 in a Room song Wiggle It.
Curry was born in 1988; Wiggle It was released two years later.
Mekanism, San Francisco, the agency that created the spot, wanted the ad to spotlight the way Curry sometimes celebrates after making a shot.
I think there’s a certain contagiousness that comes with Curry’s expression of joy, said Tommy Means, founder and executive creative director at Mekanism.
Curry is not wearing his Warriors uniform in the commercial because Muscle Milk is not an NBA sponsor.
Womens Braxton Miller Jersey The campaign, which also includes 15- and 30-second versions of the ad, will run through the NBA Finals, where most NBA pundits expect Curry and the Warriors to be.
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Look, I know there are strong arguments on both side of this issue. ESPN and Turner can’t complain about LeBron, who’s given everything he has in making six straight trips to the NBA Finals. And in LeBron’s defense, he was mad about being rested against the Clippers, according to coach Tyronn Lue and general manager David Griffin.
James later defended the decision by Cavs brass while also taking a long-range view.
A coach’s job is to figure out a way for their team to compete for a championship, not compete for a game, James told reporters, per Cleveland.com. And obviously it sucks at times because certain games you only play in certain cities once or you play certain teams once on their home floor, but for me personally, I want to play in every game.